"The Finance Express platform creates profit opportunities for
independent dealers while increasing dealership compliance at the same time; I
am proud to be a part of this dynamic opportunity."
Keith Whann
Principal, Whann & Associates
General Counsel, NIADA
"Finance Express is the best platform I've seen for integrating buy here pay here
and special finance together. It can be a total capital solution."
Kenneth B. Shilson, CPA
President, Subprime Analytics
Principle, Shilson, Goldberg, Cheung & Associates, LLP
Founder and President, National Alliance of Buy Here Pay Here Dealers
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FINANCE EXPRESS AND DETROIT TRADING COMPANY ANNOUNCE ALLIANCE
RANCHO SANTA MARGARITA, CA January 31, 2008 -- Finance Express, which operates the
premiere online dealer management system with integrated auto finance platform specifically
designed for the independent automotive used car dealer, and Detroit Trading Company, which
operates the largest exchange for the trade of automotive leads on the Internet, today announced
that they have entered into an alliance. As part of the alliance, the companies will work together to
create an exclusive private-label finance lead acquisition portal for independent used car dealers to
access through the Finance Express system. Through this portal, Finance Express dealers will have
access to the largest network of lead generation sources on the Internet.
"Detroit Trading Company's footprint in the internet lead business is remarkable," states David
Huber, President of Finance Express. "With all of the lenders we've added to our platform, we
needed to find a way to get more customers to our dealers. What better way than by offering our
dealers direct access to this private-labeled leads portal? We will offer a simple, streamlined, single
entry point to literally hundreds of lead selling sources! It's a winning combination for our dealers-
more lenders, more leads, more sales, more profit!"
"The average credit profile of the nearly 300,000 consumer leads being traded through our
Exchange each month is exactly the right fit for Finance Express and its dealer clients," states Pete
Bonner, Co-Founder and Senior Vice President of Detroit Trading Company. "This alliance is
designed to increase sales and profitability for independent dealers while at the same time decreasing
their marketing and customer acquisition costs. Independents have historically been left out of the
Internet lead business in favor of franchised dealers. This partnership changes that dramatically."
About Finance Express
Finance Express is the premiere provider of online services and web-based technology for the
independent dealer, including a comprehensive dealer management system with functions such as
inventory management, credit application entry, contracting, links to lending sources, buy here pay
here loan servicing and accounting systems integration. The comprehensive program provides
dealers online access to an end-to-end solution that provides a safe and secure environment for
participating lenders. More information can be obtained at www.financeexpress.com.
About Detroit Trading Exchange
Detroit Trading Company provides professional sales, acquisition and marketing services to
companies that buy and sell Internet leads. Detroit Trading Company is the software developer of
DT Agent™ and Detroit Trading Exchange™ which facilitates the buying and selling of Internet-
generated leads. DTX™ was created by Detroit Trading Company to provide a robust market for
trading Auto Finance Leads. The Exchange provides its participants with Uniform Rules of Trading,
Dynamic Pricing and Liquidity. The goal of the Exchange is to make it easier for buyers and sellers
to do business with each other by eliminating impediments to efficient trading. Detroit Trading
Exchange™ can be reached on the web at www.detroittradingexchange.com.
Contacts
Finance Express Corporate Communications
Shannon Acton
sacton@financeexpress.com
(949) 635-5892
Detroit Trading Company
Pete Bonner
pete@detroittrading.com
(248) 352-1313
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